Category Management

Retail success depends on having the right product on the right shelf at the right time... to generate maximum sales and profit. As the use of technology in retail increases, so the amount of information available to make these decisions has grown enormously. The challenge is to make the most of it, in a timely manner.

At Atheon Consulting Ltd we can help you to review your retail data, its structure and propose improvements based on years of experience. We can help you to select, implement and use state-of-the-art software tools that allow your teams to manage complicated information quickly, driving to fact-based decisions on:

Range selection - cutting dead lines from your modulars whilst ensuring an effective products mix
SKU profit versus category average margins - enabling you to select promotion candidates whilst maintaining margin
Effective, consistent pricing - ensuring a pricing structure that delivers a clear customer offer
Sales trends versus market trends - feeding back into range planning, product and supplier selection and long-term promotional strategy

Call on our many years of retail buying experience to analyse, develop, plan and execute information strategies that deliver insight and understanding to help you make better decisions, faster.